Leading with Wisdom. Building with Purpose. Inspiring the Next Generation.
Building people, transforming institutions, and shaping the future of leadership in Africa.
Peter Ashade is a transformation-driven business executive known for his blend of strategic clarity, human connection, and execution prowess
The Leader Africa Trusts
With over three decades of leadership across Africa’s financial sector, Peter Ashade has built a reputation for turning vision into enduring institutions. His career is defined by disciplined execution, market innovation, and the ability to scale organizations with purpose.
As Group CEO of United Capital Plc, Peter has led the transformation of the firm into one of Africa’s fastest-growing investment banking and management companies, expanding its footprint across multiple markets and delivering exceptional growth in value, performance, and impact. Under his leadership, United Capital pioneered industry-first initiatives and set new benchmarks for excellence in the capital markets.
At the core of Peter’s leadership is a people-first philosophy anchored in trust, clarity, and long-term thinking. He brings together strategic insight, human connection and execution prowess to build resilient teams, strengthen financial ecosystems, and contribute meaningfully to Africa’s economic development.
Awards
African CEO of the Year – 2022 at the African Business Leadership Awards (ABLA)
BusinessDay CEO of the Year
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Occasional reflections on leadership, people, and purpose
